Meat company denies backing advertisements against Brazilian activist

Report said JBS, world’s largest meat processor, was behind Google advertisement calling anti-slavery activist Leonardo Sakamoto a liar.

By Bruce Douglas, The Guardian

JBS, the world’s largest meat-processing company, has denied organizing a Google advertising campaign to attack Brazil’s most prominent anti-slave labour campaigner. Leonardo Sakamoto, the president of the NGO Repórter Brasil, has repeatedly been the target of physical and legal threats over his journalism and activism in support of workers’ rights.

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